The $0 Strategy That Builds Your Business
The $0 Strategy That Builds Your Business (Insights from Lee Tessier)
Most Realtors spend time and money chasing leads—mailers, ads, drip campaigns. But what if the most effective strategy was already in your hand... and it didn’t cost a dime?
In Episode #2 of Outside the Box, Lee Tessier shares a powerful, free strategy that has helped him build a business fueled by repeat and referral clients. It’s simple, it’s fast, and it’s wildly effective.
"If I could only give one piece of advice to an agent looking to grow their business, it would be this: Pick up the phone." — Lee Tessier
Why Phone Calls Still Matter
Lee explains that most agents overlook their most powerful tool: the phone. Not the fancy CRM, not the latest lead gen service—just the phone, used the way it was originally intended.
The truth is, life is always changing. Promotions, new babies, relocations—these moments spark real estate conversations. But unless you’re checking in, you’ll never know when your client needs you again.
Here’s your challenge: Call five people in your sphere of influence today. Ask how they’re doing. What’s new. If there’s anything you can do to help. No script. No sales pitch. Just a real, human connection.
From Check-Ins to Closings
It’s not about having the perfect script. It’s about showing up. Lee shares how a casual check-in often turns into a listing appointment or a referral—without ever asking for business directly.
These aren’t cold calls. They’re warm conversations with people you already know, like, and trust. When you consistently check in, you stay top of mind. And when people need a Realtor, guess who they’ll call?
What Makes This Strategy So Powerful
- It’s free: No ad spend required.
- It’s fast: Five calls can take less than 30 minutes.
- It’s personal: You’re not just another email in their inbox.
- It works: Lee has built his business on this exact habit.
Stay Top of Mind with Personal Touches
Digital marketing can be powerful—but it can’t replace the power of a real voice, real empathy, and real presence. Lee reminds us that the most successful Realtors aren’t just great marketers. They’re great connectors.
Listen to the Full Episode
If you're serious about growing a business that thrives on repeat and referral clients, don’t miss Lee’s full episode of Outside the Box.
Closing Thought: Stay Present, Stay Personal
This isn’t just about phone calls—it’s about being proactive. Agents who stay in front of their sphere of influence don’t wait for business to come to them. They create it by being present, thoughtful, and genuinely helpful.
Events like this aren’t just about fun—they’re a smart way to build lasting client relationships. And when the time comes for a thoughtful follow-up, the right closing gift can make all the difference. That’s why many top Realtors use branded moving boxes, custom moving boxes, or unique closing gift ideas as part of their client care strategy. A well-timed, personal touch keeps your name in front of clients long after the move.
