“It’s All Annoying… Until It’s Relevant.”

Staying Top-of-Mind with $200M Producer Bill Moomaw

Ever wonder if you’re annoying people with your marketing?

That was the exact question going into this week’s Outside the Box podcast with Bill Moomaw, a top-producing Realtor with over $200 million in sales. His answer? A powerful shift in mindset:

“Yeah, so it’s all annoying… until it’s relevant.”
—Bill Moomaw

Why Most Agents Stop Too Soon

Bill sees it all the time—Realtors send a few mailers or post inconsistently and then give up because they don’t see immediate results.

But what if you’re closer than you think?

The truth is, we overestimate how much people notice our marketing, and underestimate what it does when the timing is right. Consistency isn’t just a buzzword—it’s the strategy.

“I think that is the single best marketing tool we have available to us.”
—Bill Moomaw, on mailers

Yes, we’re talking about good old-fashioned mail.

Even if someone tosses it in the trash, they still saw your name. They still associated you with real estate. And when the moment hits—when their friend is moving, or they’re finally ready to sell—you’re the first person who comes to mind.

The Magic of Relevance in Sphere of Influence Marketing

Bill’s strategy is simple but incredibly effective: stay top-of-mind by showing up consistently, even when it feels like no one is paying attention.

Because one day...

They’ll want to sell.
Their best friend will ask, “Know any good Realtors?”
And your name will be the one they remember.

Why This Episode Matters for Your Repeat and Referral Business

If you’ve ever felt like your marketing is falling flat, this episode will help you refocus. Bill’s approach isn’t flashy—it’s practical, relatable, and proven. Whether you’re nurturing your sphere of influence or building a system for more repeat and referral business, his advice is gold.

Here’s what you’ll take away:

Why relevance trumps reach
How to use mailers for long-term top-of-mind presence
The importance of patience and consistency
Why simple beats shiny when it comes to strategy

Listen to the Full Interview

There’s no fluff—just real talk from a seasoned pro who knows how to make marketing work when it matters most.

Watch the Full Episode on YouTube

Jump to This Exact Clip on Relevance

Final Thought

Marketing isn’t just about being seen—it’s about being remembered. Events, mailers, and thoughtful touches aren’t just about fun or branding… they’re about making sure your name is top-of-mind when real estate becomes relevant.

And when that moment hits, a well-timed closing gift—like branded moving boxes or custom moving kits—can seal the deal and strengthen the relationship.

That’s why many top Realtors trust BizBox to deliver unforgettable, useful gifts their clients love.