Moving Truck for Your Real Estate Business?
Should You Buy a Moving Truck for Your Real Estate Business? Insights from Lee Tessier
What if you could stay top of mind with past clients without constantly following up? Some Realtors have found a creative way to do just that—by offering a branded moving truck as a client perk. But is it actually a smart investment?
On Episode #2 of Outside the Box, veteran Realtor Lee Tessier breaks down the real pros and cons of owning a moving truck for your business.
How a Moving Truck Keeps You in Touch After the Sale
A moving truck might seem like just another expense, but it can be a powerful tool for building long-term client relationships and strengthening your repeat and referral business. Here’s why:
Clients Keep Using It
Moving day isn’t the only time people need a truck. Past clients might borrow it for home renovations, furniture pickups, or charity donations—giving you repeated opportunities to reconnect and stay top of mind.
Built-in Marketing
A branded moving truck is a rolling billboard. Whether parked in a driveway or driving through town, it constantly reinforces your real estate brand in the community, helping you stay visible.
Community Partnerships
Local businesses, schools, and charities will often request the truck for events. This positions you as a community leader and expands your sphere of influence marketing beyond just real estate transactions.
Referral Generator
When a past client lends your truck to a friend, they naturally mention your name—turning a simple favor into an organic referral opportunity. A moving truck creates ongoing exposure for your business without requiring additional ad spend.
But Here’s the Catch…
As appealing as it sounds, owning a moving truck isn’t all upside. There are serious logistical and financial considerations:
- Maintenance Costs Add Up: A truck isn’t a one-time purchase. You’ll need to budget for repairs, insurance, fuel, and ongoing wear-and-tear.
- Accidents and Liability Risks: What happens if a client damages the truck—or worse, gets into an accident? You need a clear liability policy to protect your business from unexpected issues.
- Scheduling Headaches: Managing who gets the truck and when can quickly turn into a full-time job. Without a solid system in place, double bookings and last-minute requests can become a nightmare.
So, Should You Buy One?
A branded moving truck can be an incredible relationship-building tool—if you have the systems to manage it. But if the logistics and liabilities sound overwhelming, it might not be worth the hassle.
Lee Tessier has seen top Realtors use creative strategies like this to grow their repeat and referral business. If you’re considering adding a moving truck to your business, make sure it aligns with your goals and capacity.
And if you want to take your client experience even further, think beyond the truck. Pairing a branded moving truck with custom moving boxes is a smart way to extend your brand’s presence throughout the entire moving process. Clients will see your logo not just on the truck, but also on every branded moving box they use—keeping your name in their home for years after the sale.
Top Realtors know that small, thoughtful branding touches—like custom moving boxes—make a lasting impression and lead to more referrals down the road.
Listen to the Full Episode
Want to hear how Lee Tessier and other top agents are using out-of-the-box strategies to grow their repeat and referral business? Check out Episode #2 of Outside the Box!
