How to Host a Housewarming or Relocation Party for Realtors | Referral & Client Appreciation Strategies

How to Host a Housewarming or Relocation Party for Realtors

Most Realtors disappear after closing, but the best ones find ways to stay connected and generate repeat and referral business. One of the best ways to do that? Hosting a relocation or housewarming party for your clients. This great idea comes from Lee Tessier and the insightful conversation we had with him on the Outside the Box podcast, where he shared how this strategy helps agents build their sphere of influence and generate referrals.

Not only does this make your clients feel special, but it also introduces you to their friends, family, and new neighbors—many of whom may need a Realtor soon. And the best part? You can throw an incredible housewarming party for under $1,000 while setting yourself up for future referrals.

1. Cater the Food—Keep It Simple

When it comes to food, simplicity is key. You want something easy for the homeowner and enjoyable for guests. Consider options like:

Finger foods – Simple, mess-free, and easy to eat while mingling.
BBQ or a taco bar – Fun, interactive, and cost-effective catering solutions.

To save money, consider buying food in bulk from a wholesale store and setting up a simple self-serve station. If time is a bigger concern than cost, catering from a local restaurant can make the process seamless and stress-free.

2. Personal Invitations—Be Proactive

Don’t leave the guest list to your clients—get involved. Help them invite their new neighbors, friends, and family.

Offer to mail out invitations.
Create a Facebook event to help spread the word.

3. Giveaways—Make It Interactive

One effective strategy to engage guests is through a fun raffle or giveaway at the event. A great way to collect potential leads is to have guests fill out a short questionnaire.

The Magic Questionnaire

Are you interested in buying an investment property?
Do you need help refinancing your home?
Do you know anyone who could use my services?

This approach helps create a natural and non-intrusive way to identify warm leads.

4. Follow-Up—Turn Introductions into Opportunities

The real impact happens after the party. A week later, follow up with every guest who filled out a questionnaire. Thank them for attending and, where relevant, casually mention how you can assist with any real estate needs they indicated.

A thoughtful follow-up ensures you stay top-of-mind and makes it easy for people to reach out when they need a Realtor.

Key Timing: Set a 1-Year Cutoff

One important tip from Lee Tessier to keep in mind: If a client has been in their home for over a year, the effectiveness of a housewarming party drops significantly. Hosting it within the first 12 months ensures excitement is still high, and your client is more likely to invite friends and neighbors who haven’t had a chance to visit yet. This also helps prevent people from taking advantage of the event for other purposes rather than celebrating their new home.

Why This Works

Positions you as the go-to real estate expert.
Generates warm, high-quality leads effortlessly.
Strengthens your relationship with clients and their network.

Most agents never take the extra step to do something like this—and that’s why they miss out on easy referrals. A housewarming party is more than just a celebration—it’s a Realtor marketing strategy that strengthens your sphere of influence and builds lasting client relationships.

Make the Experience Memorable

Events like these aren’t just about fun—they’re a smart way to build lasting client relationships. And when the time comes for a thoughtful follow-up, the right closing gift can make all the difference. That’s why many top Realtors use branded moving boxes and custom moving boxes as part of their gifting strategy. A well-timed, personalized touch keeps your name in front of clients long after the move.