Client Appreciation Pool Party
How a Pool Party Strengthened Client Relationships: Insights from Rachelle Peters
What if staying connected with past clients wasn’t about emails and follow-ups—but about creating fun, memorable experiences together?
In this episode of Outside the Box, we dive into one of Rachelle Peters’ favorite ways to keep client relationships strong: hosting unforgettable client events. One event, in particular, made a lasting impact—a summer real estate networking event that brought past clients together in a relaxed, enjoyable setting.
The Power of a Client Appreciation Pool Party
Instead of relying solely on traditional touchpoints, Rachelle found a way to stay connected with past clients in a way that felt natural, fun, and highly effective. Her secret? A summer pool party for past clients and referral partners.
Picture it: A perfect summer afternoon, music playing, kids splashing in the pool, and past clients mingling over cold drinks and BBQ. No business pitch—just a community of people having a great time with their favorite real estate agent. To make the event even more special, Rachelle provided entertainment and activities, including face painting, balloon artists, an icy snow cone vendor, delicious food, prizes, and branded company swag. These fun touches made the event unforgettable for families and reinforced the positive association with her brand.
How to Host a Real Estate Client Event That Strengthens Relationships
- Make It Exclusive: A VIP event for past clients and those who have referred business.
- Keep It Casual: No sales talk, just a relaxed way to reconnect.
- Encourage Social Sharing: Branded backdrops, fun photo moments, and organic buzz.
- Offset Costs with Sponsorships: Partner with lenders, home inspectors, and local businesses to share costs.
- Split Costs with Fellow Agents: If you’re part of a real estate team or brokerage, consider teaming up with other agents to co-host the event. Sharing expenses not only makes it more affordable but also broadens the network of clients who attend, creating an even stronger community feel.
- Provide Value: Beyond just a fun event, Rachelle made sure to provide something meaningful for her clients—a chance to enjoy a family dinner and a relaxing pool day at no cost to them. This simple gesture made clients feel valued and appreciated, strengthening long-term relationships.
- Follow Up with Gratitude: A simple thank-you message keeps the connection strong.
Why This Works for Staying Top of Mind
Client events like this aren’t just fun—they’re a great way to build lasting connections. By creating memorable experiences, you stay top of mind when your clients (or their friends) need an agent in the future.
Listen to the Full Episode
Building strong client relationships doesn’t have to feel like work. By hosting a simple, well-planned real estate networking event—like Rachelle’s pool party—you can create meaningful connections that naturally lead to future business.
