How Chuck Honabach Built a Local Brand—One Espresso Martini at a Time

What’s the secret to becoming the go-to Realtor in your community?

According to Chuck Honabach, it’s not a billboard, not a social media hack, and definitely not a cold pitch. It’s something much simpler—and more powerful: showing up consistently where your people are.

Chuck is living proof that real estate is still a people business. And in his words, people refer to the agents they know.

The “Chucktini” Strategy: Relationship Marketing, One Espresso at a Time

Chuck doesn’t flash business cards or pitch himself as a Realtor every time he steps into a local business. He simply becomes a regular. He chats with staff, builds relationships with owners, and supports their establishments. Over time, those casual visits turn into real recognition—and trust.

“I’m known around town as the espresso martini person—they even named it after me. They call it the ‘Chucktini.’”

Why Local Presence Beats Mass Advertising

In a world where everyone’s chasing the next viral reel or perfect lead magnet, Chuck’s strategy is refreshingly grounded. He’s clear: you don’t need to spend thousands on ads—you need to be present.

Dining and socializing at local spots
Hosting community events
Following up with hand-written notes and personalized gifts
Using his CRM to stay on top of life events

“Referrals don’t happen by accident. They happen on purpose.”

The Long Game: Community Engagement Leads to Long-Term Referrals

Chuck knows that visibility isn't just about being online—it’s about being seen in person. Whether it’s planning a party, volunteering with Habitat for Humanity, or being available when clients need him most, he shows up.

And he’s not afraid to get personal. That means:

Hosting creative client events: From Belvedere cocktail parties to pinball tournaments at the local stadium, Chuck creates memories that stick.
Personalized closing gifts: Bourbon for a whiskey lover. Build-a-Bear gift cards for kids. Raiders jerseys for diehard fans.
CRM-powered touchpoints: Birthdays, job changes, or even favorite sports teams—Chuck tracks it all so he can stay top of mind.

“Personalized gifts speak volumes… Referrals are built upon going above and beyond.”

Don’t Just Market—Serve

Chuck’s approach aligns perfectly with what we preach here at BizBox: marketing that serves your clients is the marketing that sticks.

Client appreciation isn’t just a feel-good bonus—it’s a business strategy. Being the Realtor who cares, remembers, and shows up is the best brand-building you can do.

“Once it becomes about your paycheck, you’re out of business.”

Want to Hear Chuck’s Full Story?

Episode #4 of Outside the Box is packed with takeaways on:

How to turn everyday encounters into real business
Why being a “regular” is your best marketing move
The CRM system Chuck uses to build long-term trust
How he uses BizBox to stand out with unforgettable branding

Listen to Episode #4 with Chuck Honabach on YouTube

Build Your Brand with Purpose (and a Chucktini)

Whether it’s cocktails, coffee, or community service, one thing is clear: Chuck’s success isn’t about gimmicks—it’s about people.

Events like his Christmas party aren’t just fun—they’re a brilliant way to deepen relationships and drive referrals. And when it’s time for a thoughtful follow-up, the right closing gift can make all the difference. That’s why many top Realtors choose branded moving boxes, custom moving kits, or the best closing gifts to stay top of mind long after the move.

Stay in front of your people. Show up. And maybe—just maybe—order the Chucktini.