Lee Tessier
Building a Referral-Based Business: Insights from Lee Tessier
What if growing your real estate business wasn’t about chasing leads—but about building deep, trust-based relationships?
In this episode of Outside the Box, we sit down with Lee Tessier to explore the power of relationships in real estate. Lee shares how top agents build trust, attract clients, and grow their businesses without ever feeling like a salesperson.
The Key to Long-Term Success: Relationship-Based Real Estate
Most agents think the secret to more deals is more leads. But Lee Tessier built a thriving, referral-based business by shifting his focus from transactions to relationships.
Success isn’t about how many cold calls you make—it’s about how well you nurture the people already in your network. The best agents don’t chase; they attract.
What You’ll Learn in This Episode:
- How to build trust with clients without feeling like a salesperson.
- The power of a well-managed database in generating repeat and referral business.
- Why niche marketing beats mass marketing and how to find your ideal clients.
- How client events can boost your business with minimal effort.
- Creative strategies like moving trucks and housewarming parties to stay top of mind.
Listen to the Full Episode
Discover how relationship-driven agents win more deals, generate more referrals, and never have to chase business.
Upcoming Articles
The following articles will be published soon—check back for updates!
- Stop Selling, Start Serving: How to Win Clients Without the Hard Sell
- Are You Making This Huge Mistake? The Worst Advice a Realtor Can Get
- The One Thing You Should Do Today to Stay in Front of Your SOI
- Find Your Ideal Clients and Forget the Rest
- 3 Client Events You Should Be Doing
- The Best Realtors Dominate FORD Conversations
- Should You Buy a Moving Truck for Your Business?
- The 4 Things You Need to Throw a Housewarming Party for Under $1000
- Your Best Client Isn’t the One Who Buys From You—It’s the One Who Refers You the Most
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March 18, 2025
Should You Buy a Moving Truck for Your Real Estate Business? Insights from Lee Tessier Should You Buy a Moving Truck for Your Real Estate Business? Insights from Lee Tessier
What if you could stay top of mind with past clients without constantly following up? Some Realtors have found a creative way to do just that—by offering a branded moving truck as a client perk. But is it actually a smart investment?
On Episode #2 of Outside the Box, veteran Realtor Lee Tessier breaks down the real pros and cons of owning a moving truck for your business.
How a Moving Truck Keeps You in Touch After the Sale
A moving truck might seem like just another expense, but it can be a powerful tool for building long-term client relationships and strengthening your repeat and referral business. Here’s why:
Clients Keep Using It
Moving day isn’t the only time people need a truck. Past clients might borrow it for home renovations, furniture pickups, or charity donations—giving you repeated opportunities to reconnect
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March 18, 2025
How to Host a Housewarming or Relocation Party for Realtors | Referral & Client Appreciation Strategies How to Host a Housewarming or Relocation Party for Realtors
Most Realtors disappear after closing, but the best ones find ways to stay connected and generate repeat and referral business. One of the best ways to do that? Hosting a relocation or housewarming party for your clients. This great idea comes from Lee Tessier and the insightful conversation we had with him on the Outside the Box podcast, where he shared how this strategy helps agents build their sphere of influence and generate referrals.
Not only does this make your clients feel special, but it also introduces you to their friends, family, and new neighbors—many of whom may need a Realtor soon. And the best part? You can throw an incredible housewarming party for under $1,000 while setting yourself up for future referrals.
1. Cater the Food—Keep It Simple
When it comes to food, simplicity is key. You want something easy for
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March 13, 2025
Lee Tessier’s Top 50 Strategy: The Secret to More Referrals & Repeat Clients
What if your next deal wasn’t coming from a cold lead—but from a trusted connection who already knows, likes, and trusts you?
That’s exactly how Lee Tessier, a real estate pro with over $1 billion in closed sales, built a referral machine. Instead of marketing to an entire city, Lee focuses on his Top 50—the core group of people who consistently send him business.
The Power of the Top 50 Strategy
Most Realtors spend too much time chasing new leads while neglecting the best source of business—their past clients and strongest advocates. Lee’s approach flips the script by prioritizing the people who already trust him.
Lee’s Take:
"Your Top 50 should be the people who already know, like, and trust you—past clients, referral partners, and strong connections. These are the ones who will consistently send you business."
How to Build & Nurture Your Top 50
Identify Your Best Referral Sources
Go through your past deals—who
