How Chuck Honabach Built a Local Brand—One Espresso Martini at a Time

What’s the secret to becoming the go-to Realtor in your community?

According to Chuck Honabach, it’s not a billboard, not a social media hack, and definitely not a cold pitch. It’s something much simpler—and more powerful: showing up consistently where your people are.

Chuck is living proof that real estate is still a people business. And in his words, people refer to the agents they know.

The “Chucktini” Strategy: Relationship Marketing, One Espresso at a Time

Chuck doesn’t flash business cards or pitch himself as a Realtor every time he steps into a local business. He simply becomes a regular. He chats with staff, builds relationships with owners, and supports their establishments. Over time, those casual visits turn into real recognition—and trust.

Why Local Presence Beats Mass Advertising

In a world where

The 90-Day Goal That Changed How I Think About Referral Calls

There was one moment in my interview with Bill Moomaw that really stuck with me…

That line hit different.

Because Bill isn’t just calling past clients to catch up—he’s calling with purpose. And he’s not shy about asking for the business.

Here’s the line he uses every time:

It’s simple. It’s clear. And it works.

A Referral System That’s Repeatable (And Doesn’t Feel Salesy)

• Always Ask: Bill doesn’t lead with the ask—but he builds up to it. After a warm, natural conversation, he shares his goal and ends with a favor.
• Follow Up Every 90 Days: His CRM reminds him to reconnect with everyone—sphere contacts, past clients, all of it.
• Plant the Seed Every Time: Even if they say no, Bill ends the call with his ask. It helps