The Cinnamon Roll Strategy: How a Simple Pop-By Led to $85K in GCI

In the inaugural episode of Outside the Box, Rachelle Peters shared a compelling story that underscores the profound impact of thoughtful gestures in real estate. This narrative highlights not only the effectiveness of personalized pop-bys but also the importance of finding creative opportunities to connect with potential clients in ways that feel authentic and memorable.

How a Dozen Cinnamon Rolls Turned Into $85K in Real Estate Commission

Rachelle recounted how she decided to acknowledge Nurses Day by delivering a dozen cinnamon rolls to a nurse she had recently met. This individual wasn't a past client but a potential prospect she had encountered in the community. Without any sales agenda, Rachelle dropped by the nurse's workplace, offering the pastries as a simple, heartfelt token of appreciation for her service.

That small, thoughtful gesture led to a series of events that resulted in $85,000