Ninja Selling for Realtors: Unlocking the Power of Repeat Business

Recently, my son, a Realtor in Kansas, shared a book that completely transformed how he approaches his business. That book is Ninja Selling by Larry Kendall.

As someone deeply embedded in the real estate industry, I quickly realized these principles could be applied not only to my business but also to yours—the dedicated agent looking to grow through repeat business and referrals.

While I’m not the mastermind behind these strategies (and no, I’m not getting paid to promote them), I couldn’t wait to share the most valuable takeaways with you.

Welcome to our “Tips of the Trade - Ninja Selling Edition”, where we’ll uncover the best strategies for real estate success.

What is Ninja Selling?

Imagine a sales system where your clients feel no pressure—no awkward sales tactics, no pushy follow-ups.

The Cinnamon Roll Strategy: How a Simple Pop-By Led to $85K in GCI

In the inaugural episode of Outside the Box, Rachelle Peters shared a compelling story that underscores the profound impact of thoughtful gestures in real estate. This narrative highlights not only the effectiveness of personalized pop-bys but also the importance of finding creative opportunities to connect with potential clients in ways that feel authentic and memorable.

How a Dozen Cinnamon Rolls Turned Into $85K in Real Estate Commission

Rachelle recounted how she decided to acknowledge Nurses Day by delivering a dozen cinnamon rolls to a nurse she had recently met. This individual wasn't a past client but a potential prospect she had encountered in the community. Without any sales agenda, Rachelle dropped by the nurse's workplace, offering the pastries as a simple, heartfelt token of appreciation for her service.

That small, thoughtful gesture led to a series of events that resulted in $85,000